INDIANAPOLIS, Ind. (August 2, 2012) – With less than 2 percent of Americans living on farms today, the Indiana State Fair offers a perfect opportunity for Indiana soybean farmers to bring the farm to the public. And this year, they’re doing it in a new location called BeanGoLand on the northside of the fairgrounds.
“Indiana soybean farmers have a great success story to share with the public – one that impacts their lives in more ways than they can imagine,” said Kevin Wilson, president of Indiana Soybean Alliance and a farmer from Walton, Ind. “BeanGoLand will offer visitors a fun environment to learn more about soybeans, the way they are raised today and the farm families who grow them.”
While at BeanGoLand, located between the Farm Bureau Building and the Mac Reynolds Barn, fairgoers will be able to play BeanGo – a fun and interactive game introduced at last year’s Indiana State Fair. By answering questions about soybeans – and farming in general – while exploring the new Soybean Statue Garden, visitors can win fun prizes, including Dairy Bar milkshake coupons (while supplies last) in honor of the Year of Dairy Cows.
To play BeanGo, fairgoers can download the free BeanGo app to their smartphone at www.indianasoybean.com/beangoapp before they arrive at the fairgrounds or pick up a BeanGo card at BeanGoLand during the fair.
“We are committed to connecting with our consumers,” said Wilson. “The Indiana State Fair may be the only interaction many of Hoosier have with agriculture all year long, and we want to make sure they understand what farming looks like in Indiana today and have the opportunity to ask questions of the Indiana soybean farmers volunteering at the exhibit.”
To stay up to date on all things soybean at the 2012 Indiana State Fair, visitors can follow Bennie the Bean on Facebook (www.facebook.com/BennietheBean) and Twitter (@BennietheBean) or visit www.indianasoybean.com/statefair.
The Indiana Soybean Alliance works to enhance the viability of Indiana soybean farmers through the effective and efficient investment of soybean checkoff funds and the development of sound policies that protect and promote the interest of Indiana soybean farmers. The ISA is working to build new markets for soybeans through the promotion of biodiesel, livestock, grain marketing, aquaculture, new soybean uses, and research. ISA is led by an elected farmer board that directs investments of the soybean checkoff funds on behalf of more than 28,000 Indiana soybean farmers and promotes policies on behalf of the ISA’s 800 dues-paying members. Visit www.indianasoybean.com for more information.
This communication was funded in part with soybean checkoff dollars.